LOOPS
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THE PRODUCT FLOW

Six steps from sign-up to first attributed referral.

Loops is a single product flow built around one insight: if the wallet pass does the job members actually need (check-in), everything else rides for free.

  1. 01
    STUDIO ONBOARDS · ~45 min

    Set up brand, rewards, and Mariana Tek

    Sign up, drop in brand colors and logo, configure tiered rewards, connect Mariana Tek via OAuth. Loops starts syncing members and classes automatically.

  2. 02
    MEMBER INSTALLS

    "Your new check-in card is ready"

    Studio sends an install link via Klaviyo, Attentive, or MT-native SMS. Members tap, add the pass to Apple or Google Wallet — no login required. Adoption hits 90%+ in 2–3 weeks because the pass is required to check in.

  3. 03
    DAILY CORE · 3–5×/week

    Check in by QR scan

    Member arrives, pass auto-appears on lock screen via geofencing. Front desk opens the Loops scanner, camera reads the QR, MT records the check-in. Pass updates live with class count and milestone progress.

  4. 04
    REFERRAL PROMPT

    30 minutes after class, a lock-screen push

    "How was class with Maya? Share a free class with a friend →" Tap opens the share flow, member picks a contact, iMessage opens with a rich pass preview pre-filled. Tier 1 reward fires just for sharing.

  5. 05
    FRIEND REDEEMS

    One tap from iMessage to wallet

    Friend sees the rich preview, taps to add the free-class pass to their wallet. Pass carries an embedded referral token. Friend taps "Book your class" and signs up in MT — token preserved through 3 attribution layers.

  6. 06
    ATTRIBUTION & TIER 2

    Friend checks in → original member rewarded

    When the friend scans their own pass at the front desk, Tier 2 fires. Original member's pass updates with "You earned a free class." 95%+ of referrals auto-attribute; the rest land in a manual queue.

Pass-relevant push only — by design

Apple's Wallet guidelines require updates to be pass-relevant. We enforce this in the operator dashboard so studios stay compliant and don't risk certificate revocation.

Allowed
  • ✓ Welcome & onboarding
  • ✓ Post-class referral prompt
  • ✓ Tier reward earned
  • ✓ Class milestones
  • ✓ Booking reminders
Not allowed (use Klaviyo)
  • ✗ Generic discount marketing
  • ✗ New class type announcements
  • ✗ Social media follow prompts
  • ✗ Retail / apparel promos
Try the operator dashboard →